As brands recognize the ever-growing importance of social media, Baron Films has evolved to create strong visual content for their clients across multiple platforms. After a long collaboration with Calvin Klein on their campaign films, we were approached by the brand to create engaging videos for their new Vine account. Our Vines of underwear model Matt Terry, which aired during the Super Bowl XLVII power outage, caused quite a stir. The New York Daily News, Huffington Post, Business Insider, and Examiner all reported the success of the videos and praised Calvin Klein for jumping on Vine so quickly. Two weeks later, Calvin Klein was named the “#1 Vine of Fashion Week” for the Spring/Summer NYFW by New York Magazine.
After their Vine’s success, we were asked to contribute to the brand’s Instagram account. We now provide Calvin Klein with photos and videos during Fashion Week, campaign shoots, and other events. We also developed a recurring series for “Throwback Thursday”, presenting pictures from their vast archive in a new way. Since Instagram is a visually driven platform, we strive to engage our clients’ audience by supplying elevated images and content that are true to the brand’s aesthetic. We are constantly looking to explore new mediums with a creative eye and aim to work with more clients in creating dynamic content over various platforms.